project brief:
Eyemart Express wanted an update to one of their evergreen messages promoting their commitment to providing same day speed on glasses orders while highlighting the lab technicians in Eyemart Express labs all over the country.
project outcome:
Working closely with a copywriter, we built a concept around zooming WAY in on technicians and their workspaces in the labs while making glasses. Featuring close up shots of high-tech machines whirring and skilled hands preparing, the video concept featured expertly timed music and text overlays that interacted with the on-screen actions. We filmed one day with three technicians getting footage for television ads, YouTube ads, Hulu ads, and social media.
(fig. a.) 30sec Television Ad
(fig. b.) 9x16 Social Ad
(fig. c.) Banner Ad Examples
